Influencer Marketing Manager
About Us
Vacier is an international jewelry brand focusing on direct-to-consumer (D2C) jewelry, primarily aimed at men. We sell our minimalist, functional, and stylish jewelry worldwide, shipping from our logistics partners in Europe, the USA, and Australia. Last month, we delivered orders to customers in 90 different countries. In 2024, we will launch our first official women's collection and explore new opportunities for further expansion with exciting collaborations and sales in new countries.About The Role
We are seeking a dynamic and highly creative Influencer Marketer with a keen eye for aesthetics and the fashion industry. Your expertise in developing and executing influencer marketing campaigns for our existing and upcoming collections will be crucial in building relationships with content creators, engaging our audience, and enhancing the brand in the D2C market.
Some of your responsibilities will include:
- Plan, manage, and optimize influencer marketing activities tailored to our existing and upcoming collections and projects.
- Collaborate with the marketing team to create and manage email content.
- Stay updated with and utilize the latest influencer marketing trends and practices that align with our brand.
- Recognize and utilize creative sources (projects, individuals) to innovate the collaboration processes.
- Research and identify potential collaborators who match our brand aesthetic and values and could produce high-quality content.
- Source ideas and partners that would help us drive further reach and engagement.
- Establish strong relationships with matching collaborators for long-term project goals.
- Create detailed project briefs and agreements with clear guidelines and expectations for collaborators.
- Oversee the collaborator’s content creation process, handle the internal reviewing, and approve media usage.
- Provide transparent and timely feedback and ensure the received content adheres to brand guidelines and meets the needed collaboration requirements.
- Draft contracts and gauge fair compensation with influencers to reflect on the project goals and meet both sides’ expectations.
It's beneficial if you have some or all of the following:
- Bachelor's degree in Marketing, Communications, Fashion, or a related field.
- Proven experience in influencer/affiliate marketing, specifically within the apparel/fashion industry and D2C setting.
- Strong understanding of social media platforms and influencer marketing trends.
- Excellent communication, management, and relationship-building skills.
- Creative mindset with a keen eye for details, aesthetics, and content creation.
- Cross-team collaboration (e.g., with Marketing and Support departments).
Why should you apply?
Everyone on our Vacier team is passionate about innovation and creativity. As a member, you will work with compassionate, humble, and talented individuals.
Our core team is growing by the day, but still a small team of around 10 people, mainly concentrated in Sarajevo. We’re seeking someone who shares our enthusiasm for creating, learning, and exploring. This role offers the flexibility to work remotely while also allowing you to connect and collaborate with us in person, especially if you are in or close to Sarajevo.
We believe in helping you grow in your field and follow your passion, and we want to tailor the role to your interests and strengths. Your role will naturally evolve as our company expands, giving you new and exciting responsibilities. We’re on a thrilling journey, and we’d love for you to be a part of it and its continued success. The starting salary will depend on your experience, and there’s plenty of room to grow with us.